Meet the Team

We are a group of senior, subject-matter specialists, but we do not look or behave like scientists in a laboratory. Although our strength is our method and technical knowledge, we believe that in the field of psychology, one needs to participate and thrive in the imperfection of being human. As leading psychologist, Pia Mellody, says “Everybody’s poop smells. To be human is to be imperfect.” If you forget this, you treat the mind like a machine and lose touch with reality.

We are not afraid of speaking of complex and delicate matters. We are not afraid of engaging clients as human beings with their own emotions, experiences and intuitions. In fact, we don’t believe in clients, we believe in people. We simply explain people to other people — we are the people in the middle.

We all come from strong academic backgrounds, diverse in focus, but unified in our understanding of how behaviour is determined. Everyone has been trained in the Hidden Depth Method by Massi Tedeschi and is actively involved in fieldwork and analysis.

We have a number of existing trusted interviewers who have moderated for us in different cultures and languages in cross-market studies. We also provide structured training for moderators chosen by agencies or clients.

Cathy Hang